Passionate Ideas Guy. Community Builder.

As a passionate ideas guy, Matt Aubin is an authentically driven creative entrepreneur. Focused on making an impact in the world through various ventures. Matt is a Partner in North Elm, the CEO & Founder of KEEN Creative, KEEN Group, Blakhausens, as well as a Partner in The HookCups.

Matt is passionate about helping others succeed and do great things. With a community-minded approach, he has served on several boards throughout his career, is a current Mentor in the PLLC Program at the University of Alberta, and is a long-standing board member and President for EO Edmonton, working to educate, grow, and inspire other entrepreneurs.

With a background in marketing, product development, and photography, Matt started his entrepreneurial journey in 2003 as a solo photographer. Since then, he’s grown his businesses to become thriving, national award-winning companies with diversely skilled and dedicated teams.

A visionary, Matt’s focus is to drive big ideas, innovation, and corporate culture while fostering an inspiring work environment. With a dedication to client partnerships, high quality work, and culture, Matt actively leads his teams to create a meaningful, positive impact in everything they do.

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